Finding Your Niche
Focus on your market. Clarify what you want to sell. You can’t be all things to all people “smaller is bigger.” Your niche is not the same as the field in which you work. Get the steps to niching your products to establish your unique place in the market.
For a successful business you can not sell to many.
For your business to be successful you need to establish your expertise by focusing on one particular niche to develop market specialization. Your unique proposition or expertise will set you apart from the competition.