This course has been designed for anyone wishing to start their own beauty brand business and wants to get it done right and launched fast.
Where do you start when you set up your own beauty product business? How do you ensure your formulations are going to work as a product?What do you need to consider? What are your legal responsibilities? How do you create a brand?
This course will take you from idea to marketable product. Working together we will progress through the elements involved with setting up your business to determine strategy, practical elements and legal requirements. I help my clients to crafttheir own brands with clarity, confidence, and ease.
Using our unique Video Lessons and Workbooks you will learn the insider secrets of how to quickly and effectively launch your skincare business with a core product suite for your niche target market.
Do you want to create your own special brand?
What are your aims and challenges?
Do you have formulation issues and know your legal requirements?
Do you have a clear vision of what you want your business to be?
We will evaluate where you are and what your objectives are so that we have a point of reference before we start working together
Plan your mission and create a blueprint for accomplishing your object in a systematic timely cost effect manner.
This module will help you analyse the viability of your ideas for your brand and customers
Here you will carve out a way forward driven by your why, your Story and find clarity in your purpose.
Defining your Market
Decide your route to market. What format do you want your product line have. Where do you want to position your brand in the market?
Discovering your Niche
Validate your idea and decide who you are going to serve.
Establish your brand position
Decide how and where you are going to pitch your product.
Company Set Up
This modules helps to setup all the systems in your company for smooth transition of your goods to market includes setting up your lab / manufacturing equipment and testing schedules and all aspects of quality control.
Plan and forecast your finances. Create income and expenditure, cash flow sales marketing and other considerations.
Price your products for profit. Working out your cost of goods, expenses and adding markups. Retailing wholesale etc.
Understanding your Investment
An in depth look at your manufacturing expenses, outsourcing, sales and processes etc.
Manufacturing your core offering and your product suite .
Learn about appropriate materials for your products, packaging options.
Creating a marketing plan, promotions and selling proposals
Creating social media marketing campaigns.
Promoting your Brand
Emailing and using blogs to promote your products.
Good Manufacturing Practice
Observing good house keeping regulations
Safety Assessments and Product Testing
Recap of content.
This course can be paid for as a single payment of $1995.00 or in 7 instalments of $314.00