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SERUMS

The best way to help rejuvenate your skin is to use a serum. Serums are a concentration of high-performance ingredients that are immediately and easily absorbed by the skin.

Normal facial skin creams, cleansers and moisturisers contain possibly 5 to 10 active ingredients while serums can contain up to 70% or more active components.

Serums are either water- or oil-based and they make for a ‘lighter’ experience as they are quickly absorbed into the skin, which is preferable, especially during the warmer sometimes hot and humid weather.

They are highly effective, containing the highest con- centration of active ingredients. This means you’ll actually get results, no matter what results you are after: evening out your tone, reducing fine lines, brightening, firming or reducing the appearance of dark spots.

NO FILLERS

If you have sensitive or breakout-prone skin, avoid cheap occlusive agents (like mineral oil and petroleum). The purpose of serums is to deliver high-performance active ingredients like vitamins, peptides and minerals past the outer layer of the skin, so their goodness can be delivered deeper – so anything non- beneficial is omitted. The result is a clean, powerful skincare potion.

COMBATS OILY SKIN

We often turn to ‘drying’ products for our skin instead of moisturising when our skin gets oily. This only adds more oil to our skin. Damage to the acid mantle disturbs the balance, and the sebaceous glands start overproducing oil to compensate for the dryness. This is when we should actually moisturise MORE! It happens to us on a regular basis. The last thing we want to do when our skin gets oily is add more fuel to the grease-fire. Using products that strip the skin of oil in an attempt to make it less oily actually end up making us oilier.

Serums save the day! They are much lighter and more quickly absorbed, maintaining optimum moisture levels and keeping your skin hydrated without making it greasy. This in turn normalises sebum production

Less breakouts

Those with acne-prone skin, celebrate. Serums have a watery consistency and most are, in fact, water-based as opposed     to being oil-based. This enables quicker absorption with no breakout promotive residue lingering on the skin.

MONEY SAVERS

Despite     being     one     of     the     most expensive products in  your  skincare regime,  you  will  appreciate  it.  Plainly put,  buying  an  effective  serum  means you do not have to experiment with more costly ineffective products on the market.

You will be guaranteed a remedy that works for you and promises good healthy looking skin.